The Oxford Dictionary defines encouragement as “the action of giving someone support, confidence, or hope”. And, as a professional mentor, that inspires me. In fact, National Day of Encouragement on 12th September has got me thinking about why encouragement is such a powerful part of the mentoring process. You see, I’m genuinely passionate about people. I’d have been in the …
Humans are creatures of habit. We create rituals that feel familiar. Find comfort in well-known surroundings. And are programmed to thrive in repetitive behaviours that make us feel safe. None more so than in the world of work. This preference for familiarity is more commonly referred to as the comfort zone. A place of low stress levels, where we feel …
The Northern hospitality sector is thriving, there’s no doubt about that. A quick tot up of those just on my conscious radar and I count twenty-three new bars and restaurants opening in Greater Manchester in the coming weeks. Not just in the city centre but developing towns such as Stockport and Bury too. The Manchester hospitality scene (and let’s assume …
This is an area I know a thing or two about. So, I’ll cut to the chase. Why use events to promote your venue? Because arranging and delivering events to promote your venue can be the most powerful action you can take. But it can also be completely counterproductive if it isn’t done well. That said, the concept of experiential …
So, your PR team has worked its magic and landed you an interview on primetime television or radio – that’s the hard work done, right? All you need to do is show up looking your best and breeze through the interview. Well. Kind of. I’m certain that’s what some guests do and will still pull off a perfectly fine interview. …
Any business that is in the process of planning an event will almost certainly have finding a guest speaker on the to do list. Whether you’re in search of a seasoned professional speaker to headline a large conference. Need a rousing individual to motivate your troops. Or somebody with a story to tell that will resonate with your audience and …
I am sure that most hotel management teams have heard of public relations (PR). And many hotels and hospitality businesses have an in-house PR team or a specialised outsourced hospitality PR agency on the books. Yet it’s also true that a proportion of hospitality bosses and business owners (some of whom I have come across) don’t fully understand the true …
If you’re running a hotel and have a desire to transition into the luxury market, then, the key to attracting the right clientele is about getting into their psyche. With most marketing strategies the key would be to find/define your ideal client, tailor your offering to them and reach them through clever marketing messages, multiple times at every touch point. …
It may sound like some futuristic world straight out of The Matrix franchise or Ready Player One. In fact that wouldn’t be a million miles from the truth. The Metaverse is the buzz word in tech circles right now, and it’s beginning to permeate conversation in the real world. Mark Zuckerberg calls it the future of the internet, but what …
In response to Cumbrian restaurant L-Enclume receiving three Michelin Stars, Liz explores the history of the Michelin Star standard, including asking the question: ‘does gaining a Michelin star help your business?’. And, are there are alternatives for those striving to break into the luxury hospitality market? Being at the helm of the leading event planning agency based in the Northwest …
