>>> Click here to read the full article on MSN online Eamonn Holmes has admitted he feels a need to reinvent himself to stay relevant to audiences.
The 60-year-old broadcaster – who co-presents ITV daytime show This Morning with his wife Ruth Langsford – was recently replaced as the host of talkRADIO’s drivetime show.
Holmes told the Events That Made Me podcast: “As good as you do, staying in employment, people like me have got to stay relevant. To stay relevant, you have to know your market… You’ve got to see the trends coming and you have to reinvent yourself.”
He added: “What I would say about my job is that getting on the conveyor belt is very, very tough, very hard, but – staying on the conveyor belt is harder.”
Holmes, who received an OBE in 2018, rose to fame hosting breakfast show GMTV in the early 90s before moving to anchor Sky News’ Sunrise show from 2005 to 2016.
He revealed he had held strong ambitions to become a TV presenter since he was a student.
Holmes recalled: “My journalism lecturer would go round the class and say, right, ‘What do you want to do when you qualify?’ and people in my journalism class would say, ‘I want to write for the Irish Times’, ‘I want to write for the Guardian’ or I want to write for the Independent’ and when it got to me I would say, ‘I want to be on TV, I want to be a TV reporter’.
“And the class would laugh. I suppose their point was you shouldn’t really express ambition like that, but to me it was direction, it was the area of journalism I wanted to be in.”